permaculture principles

The third permaculture principle reminds us that marketing must produce profits and other forms of tangible capital today, in the here-and-now, to ensure sustainability longer-term.

The second permaculture principle encourages us to save some of today’s abundance for future needs by building financial buffers and repeatable marketing structures that continue to work over time.

The first permaculture principle encourages us to pause and listen carefully to ourselves and our marketing system, so we understand real needs and challenges before jumping into action.

The 12 permaculture principles are practical thinking tools that can help you make more ethical business and marketing decisions. This 13-part series explores them all in depth.

The three permaculture ethics of Earth Care, People Care and Fair Share are a universally applicable moral code helping you live and work more sustainably — so they're a brilliant philosophical framework for ethical business and marketing. Here's how to apply them.