permaculture principles

The sixth permaculture principle reminds us that "waste" is just an underutilised resource. It asks us to prioritise marketing systems that minimise wasted resources, time and energy by reducing, reusing and repairing.

The fifth permaculture principle asks us to choose marketing tools that run on renewable resources, and ways of working that replenish rather than deplete people, nature and your own capacity.

The fourth permaculture principles reminds us to be open to the feedback of others and ourselves, and regularly make considered changes to ensure our marketing remains kind and ethical.

The third permaculture principle reminds us that marketing must produce profits and other forms of tangible capital today, in the here-and-now, to ensure sustainability longer-term.

The second permaculture principle encourages us to save some of today’s abundance for future needs by building financial buffers and repeatable marketing structures that continue to work over time.

The first permaculture principle asks us to pause and listen carefully to ourselves and our marketing system, so we understand real needs and challenges before jumping into action.

The 12 permaculture principles are practical thinking tools that can help you make more ethical business and marketing decisions. This 13-part series explores them all in depth.

The three permaculture ethics of Earth Care, People Care and Fair Share are a universally applicable moral code helping you live and work more sustainably — so they're a brilliant philosophical framework for ethical business and marketing. Here's how to apply them.