Want to grow your business without sacrificing your values (and sanity)?
I see it all the freaking time: purpose-driven small business owners whose big ideas stay somewhat small — because they’re unsure, overwhelmed and scattered in their marketing.
Sound familiar? Perhaps, while building your biz, you’ve followed the advice of big-name coaches and experts, but their in-your-face marketing tactics just don’t sit right or feel good.
Let’s walk a calmer path, using ethical marketing strategies that best align with your unique skills and capacity as a business owner. 🙌
By layering your marketing with permaculture ethics and principles, and focusing on your personal ‘zone of brilliance’, I can help you reach the right people and grow sustainably, increasing your positive impact on the world.
My offerings
Sustainability journalism for top Australian news websites
I’ve spent 20+ years writing for major media in Australia, the US and Europe, and also ghost-wrote a well-known permaculture book. So yep, my storytelling skills are very finely honed. Currently, I’m a columnist for the ABC and The Guardian.
Coming soon…
DIY Permaculture Marketing for big-hearted small biz owners
A practical, principle-driven marketing course for ethical small business owners who want to grow brilliant, profitable businesses that help change the world – without resorting to hustle tactics, force or manipulation.
LAUNCHING EARLY 2027
Things I love
Sustainability
Learning to tread ever more lightly on our planet — and inspiring others to do the same.
Ethical business
Helping kind-hearted people doing good thrive by getting their message out to the world.
Permaculture
Growing organic food and infusing permie principles into every area of life and business.
The ‘freeconomy’
Thrifting, swapping, foraging, skill sharing — anything that steps beyond the monetary economy.
“A thing is right when it tends to preserve integrity, stability and beauty.”
— Aldo Leopold, A Sand Country
About Koren Helbig
I do marketing a bit differently — mainly because the usual ‘hustle and hard sell’ culture feels completely gross to me. I don’t want that for me as a customer, nor for you as a business owner.
During 20+ years in communications, I’ve developed a unique Permaculture Marketing approach, specifically tailored for small business owners who care about people, planet and profit.
I loooove helping good folk communicate to make a positive difference — and a decent living. Maybe that’s something you need a hand with?
Kor…what? Here’s how to say my name:
★★★★★
“I’ve noticed an increase in enquiries thanks to Koren’s clever recommendations. I couldn’t recommend her more highly.”
Marcella Larson-Banks, Sunday Muse Studio — photographer, Albury-Wodonga, New South Wales★★★★★
“Koren has great psychological insights around effective communication … she unlocked so many digital opportunities for us.”
Dani & Sam, Folk of all Trades — sustainability workshop facilitators, Aldinga, South Australia★★★★★
“I looooved working with Koren. I felt respected and valued in the process, and I was given the confidence I so desperately needed.”
Mara Ripani, Village Dreaming Permaculture Farm & Orto Cooking School — Blampied, Victoria
