Permaculture Marketing for unconventional small business owners

For those who want to help change the world and make a great living – without resorting to hustle tactics, force or manipulation.

Koren Helbig standing in her small city permaculture garden, smiling at the camera and holding a freshly picked homegrown turnip.

Keen to grow your indie business without sacrificing your values (and your sanity)?

I see it all the freaking time: purpose-driven small business owners whose big ideas stay somewhat small — because they’re unsure, overwhelmed and scattered in their marketing.

Sound familiar? Perhaps, while building your biz, you’ve followed the advice of big-name coaches and experts, but their in-your-face marketing tactics just don’t sit right or feel good.

Let’s walk a calmer path, using ethical marketing strategies that best align with your unique skills and capacity as a business owner. 🙌

By layering your marketing with permaculture ethics and principles, and focusing on your personal ‘zone of brilliance’, I can help you reach the right people and grow sales, increasing your positive impact on the world.

Together, we can create a sustainable Permaculture Marketing strategy that works without feeling gross — across websites, SEO, social media, email marketing and wherever else you like to show up.

4 ways we can work together:

Strategic Marketing Plan

✱ Best place to start

Get a full expert review of your online marketing and a 6-month action plan for ethical, measurable growth.

Marketing Coaching

Pick my brain during 1:1 sessions and leave with clear, values-aligned solutions that feel achievable and sustainable for your business.

Sustainable Sales Page

Create your signature offer and transform it into a steady and reliable money-maker with pro-level messaging, clean copy, strategic SEO and calm web design.

Marketing Support

Hand over your to-do list and get all the experience of a seasoned marketing manager (minus the in-house hiring cost), for real results sans the stress and endless DIY.

★★★★★

“I’ve noticed an increase in enquiries thanks to Koren’s clever recommendations. I couldn’t recommend her more highly.”

Photographer Marcella Larson-BanksMarcella Larson-Banks, Sunday Muse Studio — photographer, Albury-Wodonga, New South Wales

★★★★★

“Koren has great psychological insights around effective communication … she unlocked so many digital opportunities for us.”

Dani and Sam from Folk of all TradesDani & Sam, Folk of all Trades — sustainability workshop facilitators, Aldinga, South Australia

★★★★★

“I looooved working with Koren. I felt respected and valued in the process, and I was given the confidence I so desperately needed.”

Mara RipaniMara Ripani, Village Dreaming Permaculture Farm & Orto Cooking School — Blampied, Victoria

Coming soon…

Permaculture Marketing Course - coming soon, join the waitlist

Permaculture Marketing Course

Learn how to build a stable, sustainable business with a minimalist marketing approach that doesn’t drain all your time, energy and money. A guided DIY course for ethical small business owners.

LAUNCHING EARLY 2027

Koren Helbig standing in her kitchen, holding a cup of herbal tea. Behind her is a bookshelf full of jars of food.

Meet ethical marketing consultant, Koren Helbig

I do marketing a bit differently — mainly because the usual ‘hustle and hard sell’ culture feels completely gross to me. I don’t want that for me as a customer, nor for you as a business owner.

During 20+ years in communications, I’ve developed a unique Permaculture Marketing approach, tailored for small business owners who care about profit (of course) but also their wider purpose and their impact on people and our beautiful planet.

I loooove helping good folk communicate to make a positive difference — and a decent living. Maybe that’s something you need a hand with?

Things I love

Sustainability

Learning to tread ever more lightly on our planet — and inspiring others to do the same.

Ethical business

Helping kind-hearted people doing good thrive by getting their message out to the world.

Permaculture

Growing organic food and infusing permie principles into every area of life and business.

The ‘freeconomy’

Thrifting, swapping, foraging, skill sharing — anything that steps beyond the monetary economy.

Shop DIY ethical marketing resources

  • Time Budget Calculator

    Suggested price: $6.36 incl. GST

  • How to Get Glowing Client Testimonials

    Suggested price: $13.64 incl. GST

  • DIY Website Design Checklist

    Suggested price: $13.64 incl. GST