The 12 permaculture principles are practical thinking tools that can help you make more ethical business and marketing decisions. This 13-part series explores them all in depth.
In this age of AI and automate-everything, here's a counterpoint to the story that more tech tools = better business. Explore the lean, permaculture-infused approach I take to building my ethical business toolkit.
The three permaculture ethics of Earth Care, People Care and Fair Share are a universally applicable moral code helping you live and work more sustainably — so they're a brilliant philosophical framework for ethical business and marketing. Here's how to apply them.
In this free intro workshop, learn how to apply permaculture to four key digital marketing tactics, supporting your small business sustainably, with more integrity and less stressy rushing.
Koren Helbig is an ethical digital marketing consultant, journalist and urban permaculturist based in Tarntanya / Adelaide, South Australia.
Ngathu tampinthi Kaurna miyurna yaitya yarta-mathanya. Ngathu Kaurna yartangka tikanthi, tirkanthi, warpulayinthi. I acknowledge and pay my respect to the Kaurna people, the traditional custodians of the land on which I live, learn and work.
© 2026, all rights reserved | Website design, copywriting and photography by Koren Helbig. Photos of Koren by Liza Savchuk and Baxter Wiles