Based on the patterns of nature, the 12 permaculture principles help you see from new perspectives so you can make more ethical business and marketing decisions. This 13-part series explores them all in depth.
In this age of AI and automate-everything, here's a counterpoint to the story that more tech tools = better business. Explore the lean, permaculture-infused approach I take to building my ethical business toolkit.
The three permaculture ethics of Earth Care, People Care and Fair Share are a universally applicable moral code helping you live and work more sustainably — so they're a brilliant philosophical framework for ethical business and marketing. Here's how to apply them.
In this free intro workshop, learn four easy, practical and DIY-able ways to immediately start applying permaculture to your marketing, to grow your business with more kindness and integrity (and less stress).
Koren Helbig is founder of Permaculture Marketing, a nature-inspired alternative to conventional marketing for small businesses, guided by Earth Care, People Care and Fair Share. Through 1:1 support and DIY resources, I help founders create thriving livelihoods and helpful change in the world, without burning out. Based in Tarntanya/Adelaide, serving clients across Australia, the US, the UK and beyond.
Ngathu tampinthi Kaurna miyurna yaitya yarta-mathanya. Ngathu Kaurna yartangka tikanthi, tirkanthi, warpulayinthi. I acknowledge and pay my respects to the Kaurna people, the traditional custodians of the land on which I live, learn and work.
© 2026, all rights reserved | Website design, copywriting and photography by Koren Helbig. Photos of Koren by Liza Savchuk and Baxter Wiles