Based on the patterns of nature, the 12 permaculture principles help you see from new perspectives so you can make more ethical business and marketing decisions. This 13-part series explores them all in depth.
Want to build an ethical small business, but often feel burnt out or unsure where to focus your energy? This free workshop offers practical tools to balance personal, financial and environmental sustainability.
In this age of AI and automate-everything, here's a counterpoint to the story that more tech tools = better business. Explore the lean, permaculture-infused approach I take to building my ethical business toolkit.
The three permaculture ethics of Earth Care, People Care and Fair Share are a universally applicable moral code helping you live and work more sustainably — so they're a brilliant philosophical framework for ethical business and marketing. Here's how to apply them.
Every season, I take a paid week of deep rest. These quarterly rest weeks restore energy, prevent burnout and make my business more sustainable. Here's how I used permaculture to design this regular rest system.
In this free intro workshop, learn four easy, practical and DIY-able ways to immediately start applying permaculture to your marketing, to grow your business with more kindness and integrity (and less stress).
They're nurses, business mentors, digital marketers, finance coaches, artists and more. Meet 29 folks applying permaculture in diverse businesses.
Since January 2024, I've embraced a four-day work week within my ethical marketing business. These structures and systems make it possible and sustainable.
A discussion on how we can apply permaculture in cities and small businesses to create a more regenerative, restful and happy world for all.
Learn how you can use permaculture thinking to create a sustainable and financially stable for-purpose business, in this YouTube interview, hosted by Honey Atkinson.
A deep-dive chat on how permaculture design thinking can help you build regular rest and downtime into your work and business, while remaining financially stable.
This YouTube interview, hosted by Alana Jade, looks at how permaculture can help you get clear on your values — plus how to effectively apply those values to your work, scheduling, offerings and content creation.
Koren Helbig is founder of Permaculture Marketing, a nature-inspired alternative to conventional marketing for small businesses, guided by Earth Care, People Care and Fair Share. Through 1:1 support and DIY resources, I help founders create thriving livelihoods and helpful change in the world, without burning out. Based in Tarntanya/Adelaide, serving clients across Australia, the US, the UK and beyond.
Ngathu tampinthi Kaurna miyurna yaitya yarta-mathanya. Ngathu Kaurna yartangka tikanthi, tirkanthi, warpulayinthi. I acknowledge and pay my respects to the Kaurna people, the traditional custodians of the land on which I live, learn and work.
© 2026, all rights reserved | Website design, copywriting and photography by Koren Helbig. Photos of Koren by Liza Savchuk and Baxter Wiles