Digital Marketing Strategy Audit

Your pathway to more clients, greater impact and deeper alignment with your values

Get an expert review of your entire digital presence to uncover what’s helping versus hindering — all distilled into a paced 12-month action plan for ethical, measurable growth.

A laptop sitting atop a wooden table, surrounded by dark green pot plants, with a woman's hands typing on the keyboard.

Feel like you’re trying everything online, but your business still isn’t growing? 😞

You’re flinging out content on socials, email, blogs, maybe even ads… but little connects

You’re wasting precious time and energy on channels, offers and messages that don’t sell

You’re grossed out by pushy marketing tactics and want a kinder, more ethical way

Koren Helbig standing in her kitchen, holding a cup of herbal tea. Behind her is a bookshelf full of jars of food.

A detailed marketing strategy review to discover what’s working, what’s not and what to do next

Let’s take the guesswork out of your marketing with a thorough and deeply strategic audit and action plan.

This isn’t a one-size-fits-all checklist, nor will I recommend you start scatter-gun marketing across every freakin’ platform (yikes).

Instead, it’s a thoughtful deep dive into your business, your unique capacity and zone of brilliance, and your current marketing to uncover what’s working, what’s holding you back and where best opportunities lie.

Build a marketing strategy that’s sustainable for you, your bank balance, your customers and the planet

Imagine knowing where to focus your marketing efforts so your business thrives without straying from your core values or forcing yourself into platforms and tactics you hate.

  • Leave behind ‘bro-marketing’, hustle culture and ethically questionable push tactics in favour of a nature-inspired approach.

  • Get fresh eyes and fresh ideas from someone who’s helped 200+ small businesses worldwide find clarity and direction (uh, that would be me).

  • Reduce stress and wasted effort by focusing on what truly works instead of spinning your wheels on the wrong things.

  • Follow a clear, step-by-step Marketing Action Plan to grow visibility, engagement, leads and sales without the guesswork and false starts.

  • Gain confidence in your marketing decisions and clarity on how to stay true to your values as you grow.

  • Learn how to use your budget smarter — know where to focus your time, energy and money for real, measurable results.

  • Build sustainable growth without the burnout, using steady, ethical strategies that match your unique skillset and support people, planet and profit.

✱ This Aussie small business tripled online sales within four months of implementing the Marketing Action Plan.

A graph showing product sales increasing three-fold for this client, after they started implementing their Digital Marketing Strategy Audit recommendations.

★★★★★

“Koren was recommended to us and she didn’t disappoint. She was reliable, professional, efficient and the quality of her work was exceptional, particularly the initial audit.”

Josie Grenfell, Co-CEO of Food2SoilJosie Grenfell, Food2Soil — biofertiliser producers, Canberra, Australian Capital Territory

What’s included in your Ethical Digital Marketing Strategy Audit

Website & Analytics Audit: A full data and SEO review to uncover offerings, pages and content that work versus those that need tweaks.

Sales Funnel Audit: I’ll map the customer journey for one key offer from first touchpoint to conversion, identifying gaps and optimising steps to guide the right visitors toward action.

Email Communications Health Check: Assessment of key sign-up forms, opt-ins and recent campaigns to ensure emails engage the right audience.

Social Media Health Check: A review of one key channel (eg, Instagram) to boost engagement, reach and followers with your ideal clients.

30-Page State of Play Report: A detailed snapshot of your current marketing, highlighting key strengths, gaps and opportunities.

12-Month Marketing Action Plan: A prioritised roadmap with quick wins and strategic actions to grow your business over the next year.

1:1 Marketing Strategy Session: A focused hour to review your plan, clarify recommendations and prioritise next steps.

Book your marketing audit

Plus three free bonuses:

Permaculture Marketing Library access: A curated collection of templates, tools and resources to help you implement your action plan.

Understanding Your Website Analytics Guide: Learn my permaculture-infused approach to tracking results with two free tools, empowering you to make smarter, data-driven decisions.

Get Glowing Testimonials Framework: Proven scripts and systems for gathering meaningful, high-converting client reviews without feeling pushy.

Book your marketing audit
An aerial shot showing the patterning of green trees from above - pattern recognition is a crucial part of the Ethical Digital Marketing Strategy Audit.

Why it works: A permaculture approach to ethical marketing

Whether you’re growing a garden or a business, permaculture teaches us to start with observation. The permaculture principle ‘design from patterns to details’ reminds us to slow down and take in the bigger picture before deciding on next steps.

So, instead of rushing to tweak a webpage or launch another campaign, we start by mapping your entire marketing landscape — your website, offers, messaging, analytics and customer journey as a whole.

Patterns reveal where things are flowing smoothly, where they’re getting stuck and where strategic changes could have the biggest impact.

By carefully observing energy flows (traffic, attention, conversions), I help you design marketing that channels these flows into sustainable ‘yields’ — more clients, more impact and deeper alignment with your values and mission. This is my unique Permaculture Marketing approach.

★★★★★

“Since working with Koren, our sales and website traffic have increased tenfold, and continue to grow. As an organic farm and winery, we loved that Koren shared our values and interests. We knew she would really understand how we could best communicate with our community. We highly recommend Koren’s offerings, especially for small businesses like us.”

Sophie Erskine - JaumaSophie Erskine, Jauma Wines — organic winemaker, Adelaide Hills, South Australia
Koren Helbig (who runs Digital Marketing Coaching sessions) standing in her permaculture backyard, with pekin bantam chickens roaming in the background.

You’ll work with me, an Australian Ethical Digital Marketing Consultant

Heya, I’m Koren. I’ve spent 20+ years in communications, working on just about every type of digital marketing project you can think of.

I’ve helped launch businesses big and small, revamped hundreds of websites, grown social media followings into triple digits, sold out online courses and helped raise millions for charities.

I work with a diverse client portfolio, including farmers, winemakers, creatives, architects, therapists and healthcare providers.

They’re all purpose-driven small business owners, sole traders and entrepreneurs who are passionate about making a positive impact. I help ensure they make a profit, too — without all the hustle and hard sell.

The three-step Digital Marketing Audit process:

STEP 1

Audit & action plan

I’ll deep dive into your website, social media, email campaigns, sales funnel and analytics to uncover opportunities and roadblocks, then create a custom action plan with quick wins and strategic tasks to help you grow.

STEP 2

Review & guidance

In a one-hour 1:1 session, we’ll walk through your 12-Month Marketing Action Plan together. You’ll get clarity on every recommendation, answers to your questions and guidance to prioritise what will have the biggest impact.

STEP 3

More visibility & sales 🙌

You’ll leave with a clear action plan to implement at your own pace (or I can help as an optional add-on). You’ll feel calmer and more confident, with a solid and ethical marketing foundation to grow engagement, traffic and sales.

This is perfect for you if:

  • You run a service- or product-based business in Australia (or beyond) and value the quadruple bottom line — purpose, people, planet and profit.

  • You have an established business where sales and growth have slowed, or you’re just starting out and want to get your marketing right from the beginning.

  • You’re doing it all solo or with only a small team — you need to make every marketing effort and dollar count.

  • You understand the importance of digital marketing, but you feel lost, stressed or like you are wasting time on the wrong things.

  • You want a clear action plan for the best results, reducing overwhelm so you can focus on what works.

  • You care about doing marketing ethically, and want to grow your business without feeling pushy, salesy or stretched too thin.

This may not be a good fit if:

  • You’re looking for quick-fixes or ‘growth at all costs’, which doesn’t align with a permaculture approach.

  • You’re not open to honest feedback about what’s working and what isn’t.

  • You don’t have time to implement your action plan and recommendations (I can help for an additional fee, but you’ll still need to do some work yourself).

  • You’re under financial pressure and urgently need fast results — marketing isn’t a silver bullet, and an ethical, sustainable approach takes time to deliver outcomes.

★★★★★

“Creating a detailed marketing plan with Koren was an enjoyable and highly illuminating experience. We are a small business focused on education, with huge gaps in our understanding of marketing strategy. Koren developed a comprehensive, custom-built strategy by listening carefully to (and even expanding) our goals, providing extensive and knowledgeable solutions, and connecting openly to ensure that we had the tools to implement our plan. Highly recommend!”

Christine Cahusac from Permaculture PrinciplesChristine Cahusac, Permaculture Principles — Goulburn Valley, Victoria

Strategic Marketing Plan pricing

You will receive:

  • Full Website, Analytics and SEO Audit
  • End-to-end Sales Funnel Audit for one key offering
  • Email Communications Health Check
  • Social Media Health Check for one key channel
  • 30-Page State of Play Report highlighting key strengths and opportunities
  • 12-Month Marketing Action Plan to guide your strategic next steps
  • 1-hour Digital Marketing Coaching Session

Plus three free bonuses:

  • Permaculture Marketing Resources Vault access
  • Understanding Your Website Analytics Guide
  • Get Glowing Testimonials Framework

Price: $3,750 + GST — or pay up-front and save $750

Choose between two payment options:

OPTION 1
(BEST VALUE)

Pay in full

$3,750 AUD

Total price: $3,000 AUD

+ GST, 50% non-refundable
($2,400 USD)

You save $750 (20% off)

OPTION 2
(MOST POPULAR)

Payment plan

$1,250 AUD x3

Total price: $3,750 AUD

+ GST, non-refundable
($1,000 USD)

Paid in 3x monthly instalments

Ready to take the next step?

Pop your details into this quick form and I’ll get back to you within 2-4 business days to chat next-step options.

★★★★★

“Koren was a dream to work with on my business’s digital marketing strategy. Her warm, calm and relational approach made the process enjoyable and easy to engage with. She explained digital marketing concepts so clearly that when I later pivoted in my business, I knew exactly how to implement the strategies. I highly recommend her to anyone wanting a strategic and empowering marketing partner.”

Kimmy Lane - Be You OTKimmy Lane, Be You OT — occupational therapist for autistic women, Brisbane, Queensland

★★★★★

“Since Koren created a digital marketing strategy for me, I have so much more clarity and confidence, and I’ve noticed an increase in enquiries thanks to her clever recommendations. I chose to work with Koren because I knew there were more efficient, effective ways to grow my business without selling my soul. Her integrity-driven approach ensures strategies align with your values, and her evidence-based ideas are easy to implement and really work. It’s been invaluable for growing my business in a way I’m proud of.”

Photographer Marcella Larson-BanksMarcella Larson-Banks, Sunday Muse Studio — photographer, Albury-Wodonga, New South Wales

Digital Marketing Strategy Audit ~ frequently asked questions:

This audit is ethical, values-driven, infused with permaculture design thinking and fully customised. I focus on strategies that respect people and the planet while helping you sustainably grow profits.

So, I won’t be handing over a generic checklists or pre-created action list — everything is designed around your real-world business, audience, goals and unique capacity as a human and business owner.

Your audit findings and personalised action plan will be delivered within about five weeks from the start of work.

This is a collaborative process, and I take a slow and steady approach, giving us both space to think deeply without pressure. You can expect to spend 1–2 hours per week responding to requests for extra information.

Project schedule:

  • Weeks 1-4: Audit and Marketing Action Plan development
  • Week 5: Strategy review and sign-off
  • Week 6 and onwards: Implementation of Marketing Action Plan at your own pace (or, if you like, I can assist via my Digital Marketing Support Package)

You’ll complete a pre-audit written questionnaire, helping me understand your key offerings, business KPIs, weekly communications time commitment and style of marketing that comes most naturally to you.

Then, you’ll provide me with full admin access to requested platforms (such as your website, social media, email platform, analytics tools, etc) for the duration of the audit. Don’t worry — I guide you step by step, so you won’t feel lost or overwhelmed.

You will be able to remove me as admin immediately after the audit is complete.

While I can’t promise specific sales or leads, this audit gives you clarity, a clear 6-Month Marketing Action Plan and strategies to focus on what actually works.

It sets a solid foundation for growth, but results depend on implementing the actions at a pace that works for you. (If you’d like, I can assist with implementation through my Digital Marketing Support Package, an additional paid service.)

To ensure you get the best results from our work together, we’ll communicate via email. This keeps everything clear and centralised in one place, while providing a record of key decisions.

If you’d like additional 1:1 meetings at any stage, you’re welcome to request them — these will be billed at my hourly support rate.

We’ll also work together asynchronously (not at the same time). This allows me to do my best work for you in a deep-focus state, without interruptions. I’ll email you to let you know when your audit and action plan is ready.

Yep, for sure. The audit and action plan is fully tailored to your business type, whether you’re selling products, services or a mix of both.

Every strategy is customised to fit your audience, goals and values.

Ready to get started?

And if you still have questions? Email me at hello@korenhelbig.com, and I’ll respond within 2-4 business days. Thanks for your interest in working with me :)