Sustainable sales page system

Turn your signature service or product into a steady, reliable income stream

Get expert help to shape an irresistible offer and turn it into a sales page that deeply connects, with clear messaging, strategic SEO, calm web design and words that convert.

A woman sitting on a sunlight couch, reviewing her high-converting sales page on a laptop computer.

Know your work has value, but struggling to connect with the right clients? 😣

Few people are finding your offers, and even fewer are buying, creating income instability.

You’re too close to your work to explain it clearly, leaving your audience feeling confused or cold.

You hate being salesy and just want to share your offers in a real, respectful way that gets results.

Koren Helbig standing in her kitchen, holding a cup of herbal tea. Behind her is a bookshelf full of jars of food.

A sustainable sales page system that gently sells for you

I know how disheartening it feels to have a great offer that just isn’t reaching the right people. You’ve tried explaining it, tweaking your copy, maybe even using AI, but the right clients still don’t show up.

With 20+ years of experience helping small business owners, I bring the strategy, copywriting and design expertise to turn your offer into a sales page that deeply connects and converts — without feeling pushy.

With this done-for-you system, you’ll:

  • Speak clearly to your ideal audience
  • Showcase your offer calmly and confidently
  • Create predictable revenue and a more resilient business

Turn your offer into a consistent source of clients, so you can do more good in the world

Imagine a sales page that works for you 24/7 — connecting authentically with the right clients, reflecting your values and bringing in revenue consistently, empowering you to grow your positive impact.

  • Communicate your offer in a clear and respectful way that feels genuine, human and connective.

  • Package your work using an ethical four-point framework that underscores true value, so your offer feels irresistible to your ideal clients (but never pushy).

  • Create steadier income and more predictable business growth, so you have more time and resources to chase your big dreams.

  • Attract clients aligned with your mission and values, who are ready and excited to work with you, and who appreciate your approach.

  • Gain expertly written copy (no AI trash here) that you can easily repurpose across other channels, including social media and emails.

  • Boost your SEO/AIO and online visibility so the right clients find you naturally, bringing consistent traffic without needing to be “always on”.

  • Build sustainable growth without the burnout, using my Permaculture Marketing approach that supports purpose, people, planet and profit.

✱ This Aussie sustainable home designer achieved 5x more search impressions after launching her Sustainable Sales Page, plus two new client enquiries from Google in the first month.

A Google Search Console graph showing the 5x increase in impressions after this client launched their new offer and sustainable sales page

★★★★★

“We learnt A LOT! And feel like we now have an ally in our community that we can pop in and visit again when we feel out of our depth.”

Jane Hiliard, Homeful by Designful founderJane Hiliard, Homeful — sustainable building designers, Hobart, Tasmania

What’s included in the Sustainable Sales Page System

Strategy session: One focused hour with Koren to identify key messaging and unique selling points, setting the foundation for success.

Niching & Four-Point Offer worksheets: Two ethical frameworks to pinpoint your ideal audience and craft an offer that meets their needs.

A completely done-for-you sales page, including:

  • SEO/AIO strategy: Keyword research to boost your chances of ranking on Page 1 of Google and showing up in AI results.
  • Strategic copywriting: Thoughtful, human-led copy, written by a pro, that builds trust and gently guides visitors from interest to action.
  • Visuals curation: Handpicked imagery and SEO-optimised alt text to enhance the look, feel and performance of your sales page.
  • Best-practice web design: A clean and mobile-friendly 12-section layout designed to ethically build trust and the desire to buy.

Reusable framework & page template, built on your website: A proven process for creating a compelling offer on paper, then turning it into a solid sales page that works.

Permaculture Marketing approach: All infused with a holistic marketing method that considers purpose, people, planet and profit, ensuring your offer and sales page reflect your values while driving real results.

Book your sales page upgrade
Sustainable sales page - Om Fertility example
Book your sales page upgrade

Plus four free bonuses:

Detailed Copywriting & Website Guide: A 45-page workbook outlining the Sustainable Sales Page Formula in detail, so you can easily create additional pages yourself.

DIY SEO for Small Business: A four-step guide to help your ethical business get found on search engines, boosting visibility site-wide long after our work wraps up.

Understanding Your Website Analytics Guide: My permaculture-infused approach to tracking results with two free tools, empowering you to make smarter, data-driven decisions.

Get Glowing Testimonials Framework: Proven scripts and systems for gathering meaningful, high-converting client reviews without feeling pushy.

Book your sales page upgrade

Your sales page is the make-or-break foundation of your marketing

This is the page where potential clients decide if they’ll say yes to working with you — yet too often, ethical business owners fall at this crucial stage.

The messaging is scattered, the page too short to show what’s included, and the fear of sounding ‘salesy’ means clients can’t understand how you’ll actually help solve their problem.

A strong sales page sets you up for long-term success by:

  • Clearly showing what you offer, who it’s for and how it helps
  • Building trust and positioning you as the expert they can rely on
  • Connecting emotionally, helping clients feel seen and understood
  • Guiding the right visitors from interest to action, while gently filtering out those who aren’t the right fit

My tried-and-tested 12-section sales page formula is designed to lead your website visitors on a gentle yet impactful journey that builds trust and desire to buy — calmly and ethically.

★★★★★

“I have already seen a tremendous increase in bookings (almost double) in just a few months. I also appreciated Koren’s transparent pricing and organization. It’s much appreciated.”

A headshot of Disha Mistri, founder of OM FertilityDisha Mistri, OM Fertility — fertility nurse practitioner, San Diego, California

★★★★★

“Since working with Koren, our sales and website traffic have increased tenfold, and continue to grow. We are so grateful. Highly recommended.”

Sophie Erskine - JaumaSophie Erskine, Jauma Wines — organic winemaker, Adelaide Hills, South Australia
Koren Helbig (who runs Digital Marketing Coaching sessions) standing in her permaculture backyard, with pekin bantam chickens roaming in the background.

You’ll partner with me, an Australian Ethical Marketing Consultant

Heya, I’m Koren. I’ve spent 20+ years in communications, working on just about every type of digital marketing project you can think of. And in that time, I’ve noticed most sales pages kinda suck.

So, over years of real-world trial and error, I developed this sales page formula using best-practice behavioural economics, empathy storytelling, sales copywriting, calm web design and permaculture ethics.

My clients consistently get great results with this formula, no matter the industry they’re in — health and wellness, fitness, creative industries, architecture, sustainable living and more.

Three steps to a calm, clear and conversion-ready sales page:

STEP 1

Strategy & positioning

We begin with a 1:1 coaching session and your Niche & Four-Point Offer Worksheets. Together, we uncover your ideal audience, unique selling points and the best way to package your work into a clear, compelling and ethical offer.

STEP 2

Copy, SEO & web design

I transform your new strategy into a calm, high-converting sales page. This includes SEO-optimised copy, handpicked visuals and a clean, mobile-friendly, 12-section webpage design that communicates your offer clearly and attracts the right clients.

STEP 3

Launch & grow 🙌

After feedback and final tweaks, your new sales page goes live. Sit back and watch as key metrics rise over 3-6 months: improved visibility, increased client enquiries and more reliable income — all while staying true to your values.

This is perfect for you if:

  • You run a service- or product-based business in Australia (or beyond) and want your work to connect with more of the right clients.

  • You’re confused about how to package what you do into a clear, compelling offer that meets people’s real needs and supports your financial sustainability.

  • You don’t just want slapped-together copy or web design — you need deep strategy, coaching and insight from someone with 20+ years’ experience and an ethical approach (uh, yep, that would be me).

  • You know this work is too important to DIY or run through junky AI — it’s where the real money is made in your business.

  • You want to learn a sustainable system for crafting offers and get access to a proven sales page template you can use again and again.

  • You care about doing marketing ethically, and want to grow your business without feeling pushy or salesy.

This may not be a good fit if:

  • You’re still working out your core business focus and the type of signature offers you want to commit to longer-term.

  • You’re not ready to make small, aligned tweaks to your business model or messaging to improve results.

  • You prefer to write and design everything yourself, or aren’t ready to invest in professional support.

  • You’re looking for a super-quick, low-cost fix rather than a thoughtful, strategic process.

  • You’re under financial pressure and urgently need fast results — sales pages like this typically build momentum over 3-6 months and work best alongside other marketing efforts.

Book your Sustainable Sales Page System

You will receive:

  • 1-hour strategy session with Koren
  • Niching & Four-Point Offer worksheets
  • SEO/AIO keyword ranking strategy
  • High-converting sales page copy
  • Impactful visuals curation
  • Best-practice sales page design
  • Two rounds of revisions and feedback
  • A solid webpage template, built on your site, that you can reuse again and again
  • The Permaculture Marketing approach infused into every element

Plus four free bonuses:

  • Detailed Copywriting & Website Guidebook to help you create future pages
  • DIY SEO for Small Business Guide
  • Understanding Your Website Analytics Guide
  • Get Glowing Testimonials Framework

Price: $3,250 + GST — or pay up-front and save $650

Choose between two payment options:

OPTION 1
(BEST VALUE)

Pay in full

$3,250 AUD

Total price: $2,600 AUD

+ GST, 50% non-refundable
($2,000 USD)

You save $650 (20% off)

OPTION 2
(MOST POPULAR)

Payment plan

$1,625 AUD x2

Total price: $3,250 AUD

+ GST, non-refundable
($1,250 USD)

Paid in 2x monthly instalments

Ready to get started?

Pop your details into this quick form and I’ll get back to you within 2-4 business days to chat next-step options.

★★★★★

“Koren had such a great way of interpreting my requirements and made the process really simple.

“I appreciated her technical expertise around websites, which I have no idea or desire to know about. The layout looks really professional, and the overall review of it all is fantastic. It really gives people a clear idea of what we are doing.”

Penny Goodwin, Goodies Farm — regenerative farmer, Kendenup, Western Australia

★★★★★

“Working with Koren was a great experience from start to finish. The result feels more considered and more us, and the process was smooth and collaborative the whole way through.

“Highly recommend working with Koren if you’re looking for someone who really listens and brings a thoughtful, strategic eye to your website.”

Andrew Downer, Murdoch HillAndrew Downer, Murdoch Hill — winery, Adelaide Hills, South Australia

Sustainable Sales Page ~ frequently asked questions:

A sales page is all about guiding people toward a purchase. It’s usually longer and more detailed, designed to fully communicate your offer, build trust, answer objections and lead the right visitors to become paying clients.

A landing page is best for lead generation, such as capturing email sign-ups or downloading a free guide. It is usually shorter and more focused.

I specialise in creating ethical sales pages that guide the right clients from interest to action, helping create predictable and sustainable revenue for your business.

Prices for sales pages vary widely — from a few hundred dollars for a short page by a junior marketer to several thousand for a fully designed, professionally written page by an experienced copywriter and designer. Typical rates fall between $1,500 and $10,000.

As part of my commitment to ethical business, I believe in being honest, upfront and transparent about pricing.

My Sustainable Sales Page System starts at $2,600 for a one-time payment, which includes strategy, copy, SEO, visuals and a full 12-section page design. Browse full pricing here.

A smart and strategic sales page does more than look good — it also seamlessly guides exactly the right type of visitors from interest to action (while weeding out the folks who aren’t quite the right fit for working with you).

My tried-and-tested Sustainable Sales Page Formula is designed to engage, qualify and convert the right clients, leading your website visitors on a gentle yet impactful journey that builds trust and desire to buy — calmly and ethically.

The 12 sections included in your sales page are:

  1. Promise
  2. Challenges
  3. Empathy
  4. Benefits
  5. Testimonials
  6. Features
  7. About you
  8. Process
  9. Fit
  10. Price
  11. Testimonials
  12. FAQs

Your finalised offering and sales page will be delivered within about five weeks of work starting.

This is a collaborative process, and I take a slow and steady approach, giving us both space to think deeply without pressure. You can expect to spend 1–2 hours per week responding to requests for extra information or providing feedback.

Project schedule:

  • Week 1: Worksheet completion and 1:1 coaching call
  • Week 2: SEO research and mapping
  • Week 3: Copywriting and first revision round
  • Week 4: Sales webpage design and second revision round
  • Week 5: Project wrap-up and sales page launch

In general, yes — this system enhances a key page (or creates a new page) on your current website. It’s not a full website build, but a done-for-you solution to turn one page into a reliable income generator.

Having said that, I’ve also used it to create one-page sites for clients launching new businesses — they get something professional, well-messaged, branded and search engine-optimised from day one, giving them a strong foundation to expand from as they grow.

I work best with WordPress, Squarespace and Wix, but get in touch if you use another platform and I’ll see if I can accommodate.

Before we start, you’ll complete a written questionnaire plus two worksheets: one to clarify your niche and ideal client, and another to help package your offer using my five-point framework. This helps us get the most value out of our 1:1 marketing coaching session.

You’ll also provide:

  • Branding assets (colours, fonts, logos)
  • 10–15 high-quality photos for the page (ideally original, not stock)
  • Access to your website platform for the duration of the project

Don’t worry — I guide you step by step, so nothing feels overwhelming. You can remove my access once the page is complete.

Yep, for sure. Your sales page includes a targeted SEO strategy to boost visibility, helping your ideal clients find you on Ai engines and search engines without needing constant promotion.

While I can’t promise specific sales or leads, this system gives you a done-for-you, high-converting sales page, clear messaging and an SEO strategy to boost visibility and discoverability in search and AI engines.

It sets a strong foundation for growth, but results depend on factors such as your offer, audience and ongoing promotion. The page typically starts showing traction within 3–6 months.

(If you’d like, I can assist with further marketing strategy and implementation through my Marketing Support Block Package, an additional paid service.)

This system is designed to help when you already have a reasonable idea of what you want to offer, but aren’t sure how to ‘package’ it or communicate it clearly. A big part of the process is shaping your existing work into a compelling offer so it genuinely helps your clients while also building a more financially stable business.

But if you’re still exploring your core business focus and the types of offers you might want to commit to longer-term, you’ll likely benefit from smaller-scale experimentation first.

In that case, I recommend starting with my Digital Marketing Coaching service.

To ensure you get the best results from our work together, we’ll communicate via email. This keeps everything clear and centralised in one place, while providing a record of key decisions.

If you’d like additional 1:1 meetings at any stage, you’re welcome to request them — these will be billed at my hourly support rate.

We’ll also work asynchronously (not at the same time), allowing me to focus deeply on your copy, design, and SEO. I’ll notify you when key elements are ready for your review and feedback.

Yes. The sales page copy is fully tailored to your business, whether you sell products, services or a mix of both.

Every Sustainable Sales Page is also fully customised with your branding, colours, photos, tone and messaging, ensuring it feels authentic and resonates with your ideal clients.

Ready to turn your ideas into income?

And if you still have questions? Email me at hello@korenhelbig.com, and I’ll respond within 2-4 business days. Thanks for your interest in working with me :)