This emerging non-profit was ready to launch – I guided the overall communications strategy, including website upgrades, member opt-in gifts, social media strategy, Google Analytics reports + more.
Wagtail Urban Farm
Koren Helbig2022-03-28T16:28:38+10:30A digital refresh to make this Adelaide urban farm easier to find online, merge two confusing brands into one and tell the farm’s unique story compellingly – but simply – through beautiful photos and words.
![Wanna grow food in your rental but can't dig up the lawn? Anna aka @theurbannanna has a solution for that...
*unnecessary drumroll*
Pots! Grow everything in pots. That way, you can pack 'em up and take them with you if you need to move.
And they don't even need to be big ones — in her urban Naarm / Melbourne rental, Anna has fruit trees thriving in pots that are only 50cm across.
I love this 'just make it work with what you've got' approach to gardening. Simple, uncomplicated, effective. With lots of permaculture design thinking woven in.
You might enjoy the chat I had with Anna for my @abc_everyday column? (The link's in my bio.)
In the article, Anna runs through:
〰️ What types of pots to get and how to source them cheaply or free.
〰️ Which food plants are best to start with.
〰️ And possibly my fave hack ever — how to avoid buying plastic-wrapped potting mix, by using the no-dig philosophy in your pots. Genius. 🙌
Uh, I actually first wrote this piece almost a full year ago ... but realised I never chucked it here on the grid. Too good not to share, I reckon.
So, belatedly, enjoy. 😊
[Image descriptions in alt text.]](https://korenhelbig.com/wp-content/plugins/instagram-feed/img/placeholder.png)