Brand strategy & website launch for sustainability workshop facilitators

CLIENT

Folk of all Trades

WORK COMPLETED

Branding strategy
Mini brand style guide
New website launch
Mailchimp optimisation
Social media strategy
Email templates
Canva design templates

Folk of all Trades is a relatively new business, teaching simple living skills across South Australia. Three years into their business, Dani Austin and Sam Ryan were ready to launch their first website and get more strategic in their communications.

The pair had secured an ON Business Partner Program grant, so I created a personalised marketing package within this grant funding budget.

Firstly, we created a Mini Brand Style Guide to ensure colours and fonts used across all communications were consistent, helping to increase brand recognition.

Next, I audited and updated a new website Dani and Sam had built on Wix, preparing it for launch. This included improving brand messaging and copywriting, tweaking the site structure for easier page navigation, improving SEO (search engine optimisation), updating and optimising photos, and connecting Mailchimp.

Within Mailchimp, I used the Mini Brand Style Guide to create a solid newsletter template, giving Folk of all Trades emails a cohesive look and feel. This template also became the base for an automated new subscriber welcome email.

Lastly, we turned our attention to social media strategy.

I audited the existing Folk of all Trades Instagram account, advising on overall profile and bio changes to make the account more findable. I also created a Personalised Hashtag Strategy to help drive increased engagement on individual posts.

On YouTube, I customised key pages, set metadata to help drive website click-throughs, created cleanly branded video thumbnail templates in Canva and advised on marketing strategies to quickly increase subscriber numbers.

The results

Traffic to the new Folk of all Trades website is steady, with an enviable average session duration of 7 minutes, coupled with a low average bounce rate of 50% — indicating people who arrive at the site are finding what they need and hanging around to read through multiple pages of content.

YouTube subscriber numbers grew by a whopping 426% in just four months.

“Koren has been an amazing motivator and unlocked so many digital opportunities that we just hadn’t found the time or inclination to do by ourselves.

“Not only does she have a great level of technical skill and psychological insights around effective communication, but she has been so lovely to work with too.

“It has been particularly useful to see our whole brand come together — fonts, colours and the overall feel — with Koren’s keen eye. This help came relatively early in our journey, which meant we were able to start best practices near the beginning.

“Couldn’t recommend Koren’s services highly enough!”