Storytelling & photography package for certified organic Adelaide Hills winery
CLIENT
CRFT Wines
WORK COMPLETED
Photography
Interviewing + storytelling
Web design
Social media strategy
CRFT Wines specialises in (bloody delicious!) small-batch wines using fruit sourced from a handful of blocks in South Australia’s Adelaide Hills, Barossa Valley and Eden Valley.
Many of CRFT’s original labels focus firmly on the soil that creates such delicious grapes. So it seemed fitting to tell the story behind the custodians of this soil – the growers who supply grapes to CRFT.
I had the pleasure of visiting these growers, interviewing and photographing each one for a series of online stories featured on the CRFT Wines website and across social media.
My photography from other shoots is also widely used across both the CRFT Wines and CRFT 100 wine club websites.
“Koren has done such an incredible job with our grower story series on our website. We gave her a rough brief and she has absolutely nailed it. The feel of the photos and the grower’s stories have been so perfectly captured. It has really been quite emotional for us to read.
“Koren has a rare gift in her ability to translate the essence of people into words. We are so grateful.”
Candice Helbig, CRFT Wines
