How to build a values-led business without burning out

Do you want to build an ethical and values-led small business, but often feel burnt out or unsure where to focus your energy?

Join us — business-for-good mentor Lucy Richards and ethical marketing consultant Koren Helbig — as we explore philosophies and practical tools to run your business with ethics, structure and authenticity.

We know that many people are drawn to running their own business because it offers flexibility, autonomy and unique opportunities to do what you love. But it can also feel overwhelming to simultaneously think strategically and lead with your heart, while also managing the day-to-day.

Creating a business that supports you, your community and the Earth to thrive takes regular cultivation, forethought and care.

So, listen in to this mix of conversation and practical tools, as we share ways to balance personal, financial and environmental sustainability.

Watch the free workshop

✱ This is a recording of a live workshop, which took place in February 2025.

This free business sustainability workshop covers:

• How to strategically integrate values into your life and business.
• Getting your personal house in order to better get your business out into the world — knowing what you’re trying to say, how much time you have to say it, which bits are tricky for you, and how to play to your strengths.
• Reframing money and profit as a tool for capacity building, more reach and a bigger positive impact on the world.
• How to manage marketing yourself — tools for personal reflection, confidence, building inner safety and effectively connecting with ideal customers.
• Ways that permaculture design can inform ethical and sustainable business planning and marketing strategies.

About your workshop presenters:

Lucy Richards is a social entrepreneur, business mentor, Board Member and poet with 15 years of experience exploring how business can be harnessed for good. Lucy helps heart-led leaders and business owners thrive in a profit-driven world.

Koren Helbig is an ethical marketing consultant, urban permaculturist and journalist with 20+ years of experience helping small businesses grow their impact and income online. Through her unique Permaculture Marketing approach, Koren helps for-purpose founders avoid the hustle and hard sell, and instead craft sustainable strategies that are kinder to people, planet and self.