Hey, I'm Koren Helbig

I help good people do great marketing, using permaculture design and thinking.

I also dabble in journalism, urban permaculture gardening, sustainable living workshop facilitation and arvo naps.

Koren Helbig standing in her small city permaculture garden, smiling at the camera and holding a freshly picked homegrown turnip.

Want to grow your business without sacrificing your values (and sanity)?

I see it all the freaking time: purpose-driven small business owners whose big ideas stay somewhat small — because they’re unsure, overwhelmed and scattered in their marketing.

Sound familiar? Perhaps, while building your biz, you’ve followed the advice of big-name coaches and experts, but their in-your-face marketing tactics just don’t sit right or feel good.

Let’s walk a calmer path, using ethical marketing strategies that best align with your unique skills and capacity as a business owner. 🙌

By layering your marketing with permaculture ethics and principles, and focusing on your personal ‘zone of genius’, I can help you reach the right people and grow sustainably, without pushing or burning out.

My offerings

Ethical marketing for businesses that do good

Marketing with a permaculture twist is kinder on you, your customers and the planet. Increase visibility and grow sales with sustainable strategies that work without feeling pushy – across websites, SEO, social media, email marketing + more.

Sustainability journalism for top Australian news websites

I’ve spent 20+ years writing for major media in Australia, the US and Europe (so yep, my storytelling skills are very finely honed). Currently, I’m a gardening and sustainability columnist for the ABC and The Guardian.

Practical ideas for permaculture living in the city

Learn how to apply permaculture in your small city garden and across your business and life. Since 2012, my blog and Instagram have inspired more calm, regenerative and connected urban lifestyles.

Things I love

Sustainability

Learning to tread ever more lightly on our planet — and inspiring others to do the same.

Ethical business

Helping kind-hearted people doing good thrive by getting their message out to the world.

Permaculture

Growing organic food and infusing permie principles into every area of life and business.

The ‘freeconomy’

Thrifting, swapping, foraging, skill sharing — anything that steps beyond the monetary economy.

“A thing is right when it tends to preserve integrity, stability and beauty.”

— Aldo Leopold, A Sand Country

Koren Helbig standing in her kitchen, holding a cup of herbal tea. Behind her is a bookshelf full of jars of food.

About Koren Helbig

I do marketing a bit differently — mainly because the usual ‘hustle and hard sell’ culture feels completely gross to me. I don’t want that for me as a customer, nor for you as a business owner.

During 20+ years in communications, I’ve developed a unique permaculture-infused approach to ethical marketing, specifically tailored for small business owners who care about people, planet and profit.

I loooove helping good folk communicate to make a positive difference — and a decent living. Maybe that’s something you need a hand with?

Kor…what? Here’s how to say my name:

★★★★★

“I’ve noticed an increase in enquiries thanks to Koren’s clever recommendations. I couldn’t recommend her more highly.”

Photographer Marcella Larson-BanksMarcella Larson-Banks, Sunday Muse Studio — photographer, Albury-Wodonga, New South Wales

★★★★★

“Koren has great psychological insights around effective communication … she unlocked so many digital opportunities for us.”

Dani and Sam from Folk of all TradesDani & Sam, Folk of all Trades — sustainability workshop facilitators, Aldinga, South Australia

★★★★★

“I looooved working with Koren. I felt respected and valued in the process, and I was given the confidence I so desperately needed.”

Mara RipaniMara Ripani, Village Dreaming Permaculture Farm & Orto Cooking School — Blampied, Victoria

4 ways we can work together:

Digital Marketing Strategy Audit

✱ Best place to start

Get a full expert review of your online marketing and a 6-month action plan for ethical, measurable growth.

Digital Marketing Coaching

Pick my brain during 1:1 sessions and leave with clear, values-aligned solutions that feel achievable and sustainable for your business.

Sustainable Sales Page System

Create your signature offer and transform it into a steady and reliable money-maker with pro-level messaging, clean copy, strategic SEO and calm web design.

Done-for-you Marketing Support

Hand over your to-do list and get all the experience of a seasoned marketing manager (minus the in-house hiring cost), for real results sans the stress and endless DIY.

DIY ethical marketing resources

  • A graphic with a blue background. Over the top is text reading: DIY SEO for Small Business: guide and workbook. Simple 4-step strategy.' And then an image of pink PostIt notes with SEO written over the top.

    DIY SEO for Small Business

    Original price was: $119.00.Current price is: $70.21. ‎+GST

    41% Off

  • A graphic that reads: "guide and workbook: Understanding Your Website Analytics", with a photo of a computer atop a desk underneath.

    Understanding Your Website Analytics

    Original price was: $35.00.Current price is: $20.65. ‎+GST

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    How to Get Glowing Client Testimonials

    Original price was: $15.00.Current price is: $8.85. ‎+GST

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