Understanding Your Website Analytics

Poured hours into your website but can’t tell what’s working vs wasting space?

That probably means you’re struggling with:

Constant guessing

Is your messaging off? Or is no one even seeing what you’re offering? Without clear data, it’s impossible to pinpoint what needs tweaking. Instead of steady growth, you’re second-guessing every move.

Scatter-gun approach

You feel pulled in a million different marketing directions — socials, emails, website, maybe even paid ads — but can’t be sure which thing is getting people onto your website and buying your products and services.

Wasted time

Your data reports remain a mystery. Without a clear feedback loop, you risk spending hours on content or platforms that your ideal clients aren’t even paying attention to.

 

Finally make sense of your website data — and use it to grow with confidence

Businesses that analyse their website data are 23 times more likely to acquire customers than their competition.

And you don’t need to be a numbers robot for analytics to be valuable.

This permaculture-inspired Understanding Your Website Analytics guide and fillable workbook will help you figure out what’s working in your marketing and what might need a gentle tweak, using two powerful yet completely free tools.

It’s about knowing just enough to make confident, aligned marketing decisions — so you can spend less time guessing and more time growing a business that actually works for you.

 

 

The beauty of this process is that it’s regenerative — each time you return to your data analytics, you’re making decisions that will support the long-term health and success of your business. 🙌

• Make confident marketing decisions based on real data rather than assumptions, pot-shot guesses or what everyone else is doing.
• Know which pages, content and offers are pulling their weight and which ones might need rethinking, repurposing or retiring.
• Attract more aligned clients and know how to make strategic tweaks to steadily grow your website traffic and sales.
• Understand your audience better by observing how real people are moving through your site and where they drop off.
• Spend less time spinning your wheels on platforms that aren’t getting results and pare your marketing approach down to simpler, more effective strategy that gets results.
• Feel calm, capable and in control of your website and analytics, even if numbers aren’t your thing.

 

This analytics guide is perfect for you if:

✅ You’re a small business owner, freelancer or sole trader who wants to understand what’s working on your website, without needing a data science degree.

✅ You’re a marketer or VA looking to sharpen your analytics skills and offer more value to your clients.

✅ You’re a web designer or developer who wants to help your clients understand how their sites are performing and clearly demonstrate the value of your work.

✅ You’ve DIY-ed your digital marketing strategy so far but feel a bit lost or unsure about where to focus your time and energy, and want to start making smarter, data-driven decisions.

 

But the guide is definitely not:

❌ A complex, jargon-filled data manual that leaves you more confused.

❌ A tool for deep technical audits or advanced analytics — it’s made for everyday business owners and people who want practical guidance you can actually follow.

❌ A done-for-you solution — you’ll need to put in a bit of time and effort to review your analytics at regular intervals, but you’ll know what to do and when.

❌ A magic bullet promising instant results — you’ll learn to make strategic tweaks that build lasting growth.

 

 

All delivered instantly via a downloadable 27-page guide, a fillable data tracking worksheet and two guided videos.

 

 

✱ What sliding scale pricing means

This resource is offered at three sliding-scale prices to help make it accessible for more people, including those experiencing systemic inequalities.

You can choose the pricing level that fits your circumstances:

• Recommended — the actual cost of this resource. It fairly compensates the time, skill and 20+ years of experience I put into it.
• Supported — 30% off, for folks who may struggle to meet basic needs or who have little-to-no expendable income, meaning paying for this resource would be a significant hardship.
• Pay It Forward — 30% above cost, for people who are financially secure and want to help subsidise the Supported tier. You get the resource and also offer a leg up to someone else. It’s an easy way to share your wealth and privilege, and so very appreciated.

My sliding scale model relies on your honesty. I don’t require income verification — I trust you to self-select the level that best honours both my work and your own financial situation.

You can read my full Accessible Pricing Policy here.