The three permaculture ethics of Earth Care, People Care and Fair Share are a universally applicable moral code helping you live and work more sustainably — so they're a brilliant philosophical framework for ethical business and marketing. Here's how to apply them.
Koren Helbig is an ethical digital marketing consultant, journalist and urban permaculturist based in Tarntanya / Adelaide, South Australia.
Ngathu tampinthi Kaurna miyurna yaitya yarta-mathanya. Ngathu Kaurna yartangka tikanthi, tirkanthi, warpulayinthi. I acknowledge and pay my respect to the Kaurna people, the traditional custodians of the land on which I live, learn and work.
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