Understanding Your Website Analytics

Original price was: $35.00.Current price is: $20.65. ‎+GST

41% Off

Get clarity on what’s driving results in your marketing (and what’s not), with a step-by-step, sustainable approach to tracking your website performance and key data metrics.

A graphic showing lots of different pages from the bundled data analytics for small business guide and workbook

You’ve poured hours into your site… but can’t tell what’s working vs wasting space

Which probably means you’re struggling with:

Constant guessing

Is your messaging off? Or is no one even seeing what you’re offering? Without clear data, it’s impossible to pinpoint what needs tweaking. Instead of steady growth, you’re second-guessing every move.

Scatter-gun approach

You feel pulled in a million different marketing directions — socials, emails, website, maybe even paid ads — but can’t be sure which thing is getting people onto your website and buying your products and services.

Wasted time

Your data reports remain a mystery. Without a clear feedback loop, you risk spending hours on content or platforms that your ideal clients aren’t even paying attention to.

Two laptops sitting atop a white desk, both showing graphics of data analytics for small business.

Finally make sense of your website data — and use it to grow with confidence

Businesses that analyse their website data are 23 times more likely to acquire customers than their competition. And you don’t need to be a numbers robot for analytics to be valuable.

This permaculture-inspired Understanding Your Website Analytics guide and fillable workbook will help you figure out what’s working in your marketing and what might need a gentle tweak, using two powerful yet completely free tools.

It’s about knowing just enough to make confident, aligned marketing decisions — so you can spend less time guessing and more time growing a business that actually works for you.

Inside the Understanding Your Website Analytics guide & workbook

You’ll get access to:

  • My unique permaculture-inspired approach to website analytics, so your marketing aligns with your values and ethics.
  • Two powerful free tracking tools you can set up in under an hour to understand how people find and interact with your website.
  • The top 12 website metrics to track for actionable insights that will help grow your business sustainably.
  • What the numbers mean in plain English (no jargon) and how to recognise signs it’s time to tweak your strategy.
  • A free plugin to observe your website through visitors’ eyes.
  • Bonus: a fillable workbook to keep all your key metrics in one place, helping you spot patterns and track progress over time.
A graphic detailing what's inside the guide, with two images and arrows pointing to them that say 'Detailed PDF guide' and 'Fillable data tracking workbook'

What you can expect after implementing the Data Analytics for Small Business process

The beauty of this process is that it’s regenerative — each time you return to your data analytics, you’re making decisions that will support the long-term health and success of your business. 🙌

  • Make confident marketing decisions based on real data rather than assumptions, pot-shot guesses or what everyone else is doing.

  • Know which pages, content and offers are pulling their weight and which ones might need rethinking, repurposing or retiring.

  • Attract more aligned clients and know how to make strategic tweaks to steadily grow your website traffic and sales.

  • Understand your audience better by observing how real people are moving through your site and where they drop off.

  • Spend less time spinning your wheels on platforms that aren’t getting results and pare your marketing approach down to simpler, more effective strategy that gets results.

  • Feel calm, capable and in control of your website and analytics, even if numbers aren’t your thing.

Koren Helbig (who runs Digital Marketing Coaching sessions) standing in her permaculture backyard, with pekin bantam chickens roaming in the background.

Meet your trainer: Koren Helbig

Hey, I’m Koren, Founder and Director of the permaculture-infused digital marketing company korenhelbig.com.

With 20+ years of experience in communications, I’ve worked on nearly every type of digital marketing project you can imagine: from launching new businesses and revamping websites to growing socials followings into triple digits, selling out courses and helping raise millions for charity.

As a qualified permaculturist, I focus on values-aligned sustainable marketing — helping ethical small business owners (hey, that’s you!) amplify their impact online, without the hard sell.

This analytics guide is perfect for you if:

  • You’re a small business owner, freelancer or solopreneur who wants to understand what’s actually working on your website, without needing a data science degree.

  • You’re a marketer or VA looking to sharpen your analytics skills and offer more value to your clients.

  • You’re a web designer or developer who wants to help your clients understand how their sites are performing and clearly demonstrate the value of your work

  • You’ve DIYed your digital marketing strategy so far but feel a bit lost or unsure about where to focus your time and energy, and want to start making smarter, data-driven decisions.

But the guide is definitely not:

  • A complex, jargon-filled data manual that leaves you more confused.

  • A tool for deep technical audits or advanced analytics — it’s made for everyday business owners and people who want practical guidance you can actually follow.

  • A done-for-you solution — you’ll need to put in a bit of time and effort to review your analytics at regular intervals, but you’ll know what to do and when.

  • A magic bullet promising instant results — you’ll learn to make strategic tweaks that build lasting growth.

A graphic showing lots of different pages from the bundled data analytics for small business guide and workbook

Understanding Your Website Analytics

Get instant access to your 27-page guide and fillable workbook.

Original price was: $35.00.Current price is: $20.65. ‎+GST

41% Off

✱ Before purchasing, please read my refund policy.

Analytics for small business ~ FAQs

Yep. Whether you run a blog, e-commerce site, service-based business or portfolio, the principles apply broadly to help you understand and improve your site’s performance.

The guide includes instructions for setting up the analytics tools on major website platforms, including Squarespace, WordPress, Wix and Shopify.

Not really. You’ll need to set up two free tools to get started, and you’ll be provided with full how-to guides for different website platforms (for example, Squarespace, WordPress, Wix, Shopify, etc).

The guide then breaks down analytics in simple terms — no jargon or tech know-how required. It’s designed for anyone who wants to understand their website data without overwhelm.

You don’t need to look at this stuff daily or even weekly. I review my website analytics once a month in my business, but you can choose whatever frequency fits with your schedule — quarterly, for example, is fine if that’s more doable for you.

The goal is to observe regularly, make decisions thoughtfully and then iterate to help grow your business step-by-step.

That’s totally fine. This guide is written in plain English, with visual examples and practical tasks. You’ll only need basic computer skills — and you can go at your own pace.

Yes. Understanding your analytics is key to spotting what’s working and where to focus your search engine optimisation (SEO) efforts for better visibility and traffic.

All purchases made on my website are non-refundable. My digital products are delivered instantly and designed to offer immediate value, which is why I don’t offer refunds for change of mind.

I encourage you to take a moment to pause before purchasing, carefully read through all the information I have provided and ensure this is the right fit for you. If you have any questions, you can email me at hello@korenhelbig.com before purchasing.

Ready to buy this website analytics for small business guide?