DIY SEO for Small Business

You’ve heard of SEO, but right now it feels more ‘dark art’ than DIY-able

Which probably means you’re struggling with:

Low visibility & traffic

Your website is crickets. No one seems to even be finding your site in search results, let alone clicking through to see what you’re offering.

Slow sales

You’ve spent ages developing beaut products and services, and you know they’re damn useful to your ideal clients, but few people are buying.

Social media exhaustion

You’re sick of relying on the rapid-fire rollercoaster of social media to market your business and want a calmer, sustainable, long-term solution.

 

What if SEO didn’t feel like a mystery?

The DIY SEO for Small Business guide breaks it all down into a clear, calm process that follows the four-step permaculture design framework: observe → design → implement → iterate.

No need to wade through confusing jargon. You’ll learn a practical, sustainable, values-aligned process to start optimising your website for search, without selling your soul or relying on dodgy tactics (keyword-stuffing is so early-2000s, lol).

Whether you’re launching your first site or refreshing an existing one, this guide gives you the skills and tools to:

• Boost your website visibility, discoverability and traffic
• Which will boost your sales and long-term impact, too.

 

 

What you can expect after implementing your DIY SEO optimisation guide

With your SEO sorted, your website starts doing the heavy lifting: attracting the right people, building trust and turning curious browsers into paying clients, without the need for constant hustle. Heck yessss. 🙌

• Know exactly what to do (and what not to do) to help your ideal customers find you on AI, Google and other search engines.
• Feel confident writing and tweaking your website content for better SEO results, without second-guessing every word.
• Spend less time on marketing busywork and more time doing the work you actually love.
• Attract more aligned clients who are already searching for what you offer and are keen to buy.
• Watch your website traffic and sales grow steadily, without needing to post regularly on social media or pay for ads.
• Build a long-term, values-aligned, sustainable strategy that works away in the background, 24/7 — yep, even while you sleep.

 

This DIY SEO guide is perfect for you if:

✅ You’re a small business owner, freelancer or sole trader who wants to get found online without constantly being on socials, paying for ads or outsourcing everything.

✅ You’re a marketer or VA looking to sharpen your SEO skills and offer more value to your clients.

✅ You’re a web designer or developer who wants to hand over websites that are built to perform in search, not just look good.

✅ You’re working with an SEO consultant and want to better understand what they’re doing so you can make confident decisions and ask the right questions.

✅ You’ve tried to DIY your SEO before but got stuck in jargon and conflicting advice, and just want a clear, doable plan.

 

But the guide is definitely not:

❌ Full of vague “just write more clearly” type of statements that you have NFI how to action.

❌ A done-for-you solution – you’ll need to put in a bit of time and effort to action the strategy, but you’ll know exactly what to do and when.

❌ A magic bullet — SEO takes time to gather speed, but the work you put in now will help your website get found for months and even years to come.

❌ Based on trends or hacks — it’s a sustainable, long-term approach grounded in strategy, not shortcuts.

❌ Only for tech experts — this is made for everyday business owners and people who want practical, real-world guidance you can actually follow.

 

Inside the DIY SEO for Small Business guide & workbook

You’ll get imediate access to:

• My unique permaculture-inspired four-step approach to SEO, so your marketing aligns with your values and ethics.
• Clear explanations of SEO concepts in plain language you can actually understand.
• A proven process for researching and choosing SEO keywords that truly help grow your business.
• The ‘Top 10 SEO must-haves’ checklist — ensuring max impact.
• 9 common mistakes I see on almost every client website (even those built by web designers 😬) and the easy-win ways you can fix them.
• A key tracking tool so you can improve your SEO results over time.
• Bonus: a fillable workbook to design and implement your own page-by-page DIY SEO strategy.

 

All delivered instantly via a downloadable 28-page guide and a fillable SEO workbook.

 

 

✱ What sliding scale pricing means

This resource is offered at three sliding-scale prices to help make it accessible for more people, including those experiencing systemic inequalities.

You can choose the pricing level that fits your circumstances:

• Recommended — the actual cost of this resource. It fairly compensates the time, skill and 20+ years of experience I put into it.
• Supported — 30% off, for folks who may struggle to meet basic needs or who have little-to-no expendable income, meaning paying for this resource would be a significant hardship.
• Pay It Forward — 30% above cost, for people who are financially secure and want to help subsidise the Supported tier. You get the resource and also offer a leg up to someone else. It’s an easy way to share your wealth and privilege, and so very appreciated.

My sliding scale model relies on your honesty. I don’t require income verification — I trust you to self-select the level that best honours both my work and your own financial situation.

You can read my full Accessible Pricing Policy here.