DIY SEO for Small Business

Original price was: $119.00.Current price is: $70.21. ‎+GST

41% Off

A four-step DIY optimisation guide to help your ethical small business get found on Google and other search engines – without the overwhelm, guesswork or gimmicks.

A graphic showing lots of different pages from the bundled SEO starter guide and workbook

You’ve heard of SEO, but right now it feels more ‘dark art’ than DIY-able

Which probably means you’re struggling with:

Low visibility & traffic

Your website is crickets. No one seems to even be finding your site in search results, let alone clicking through to see what you’re offering.

Slow sales

You’ve spent ages developing beaut products and services, and you know they’re damn useful to your ideal clients, but few people are buying.

Social media exhaustion

You’re sick of relying on the rapid-fire rollercoaster of social media to market your business and want a calmer, sustainable, long-term solution.

A white hand holding a mobile phone, which has the word 'search' in Google's colours on the screen

What if SEO didn’t feel like a mystery?

The DIY SEO for Small Business guide breaks it all down into a clear, calm process that follows the four-step permaculture design framework: observe → design → implement → iterate.

No jargon, no shortcuts. Just a practical, sustainable, values-aligned process to start optimising your website for search, without selling your soul or relying on dodgy tactics (keyword-stuffing is so early-2000s, lol).

Whether you’re launching your first site or refreshing an existing one, this guide gives you the skills and tools to:

  • Boost your website visibility and traffic
  • Which will boost your sales and long-term impact, too.

Inside the DIY SEO for Small Business guide & workbook

You’ll get instant access to:

  • My unique permaculture-inspired four-step approach to SEO, so your marketing aligns with your values and ethics.
  • Clear explanations of SEO concepts in plain language you can actually understand.
  • A proven process for researching and choosing SEO keywords that truly help grow your business.
  • The ‘Top 10 SEO must-haves’ checklist — ensuring max impact.
  • 9 common mistakes I see on almost every client website (even those built by web designers 😬) and the easy-win ways you can fix them.
  • A key tracking tool so you can improve your SEO results over time.
  • Bonus: a fillable workbook to design and implement your own page-by-page DIY SEO strategy.
A graphic detailing what's inside the guide, with two images and arrows pointing to them that say 'Detailed 28-page guide' and 'Fillable step-by-step workbook'

★★★★★

“It’s so great to have a step-by-step guide, rather than hearing fragmented advice and then not doing anything because it’s overwhelming. I know what SEO is and how powerful it can be, but it’s always been in the too-hard basket for me. This guide is so well thought out. I love the sprinkling of permaculture through it too.”

★★★★★

“Koren took a pretty dry, kinda overwhelming subject and shone a light on the importance of SEO, then broke it down into doable bites. It all makes so much sense, and really helped me prioritise what to do about my bin-fire website. Yay!”

What you can expect after implementing your DIY SEO optimisation guide

This isn’t just about rankings — it’s about real results. When your SEO is dialled in, your website starts doing the heavy lifting: attracting the right people, building trust and converting curious browsers into paying clients, without the need for constant hustle. Heck yessssss. 🙌

  • Know exactly what to do (and what not to do) to help your ideal customers find you on Google and other search engines.

  • Feel confident writing and tweaking your website content for better SEO results, without second-guessing every word.

  • Spend less time on marketing busywork and more time doing the work you actually love.

  • Attract more aligned clients who are already searching for what you offer and are keen to buy.

  • Watch your website traffic and sales grow steadily, without needing to post regularly on social media or pay for ads.

  • Build a long-term, values-aligned, sustainable strategy that works away in the background, 24/7 — yep, even while you sleep.

Koren Helbig (who runs Digital Marketing Coaching sessions) standing in her permaculture backyard, with pekin bantam chickens roaming in the background.

Meet your trainer: Koren Helbig

Hey, I’m Koren, Founder and Director of the permaculture-infused digital marketing company korenhelbig.com.

With 20+ years of experience in communications, I’ve worked on nearly every type of digital marketing project you can imagine: from launching new businesses and revamping websites to growing socials followings into triple digits, selling out courses and helping raise millions for charity.

As a qualified permaculturist, I focus on values-aligned sustainable marketing — helping ethical small business owners (hey, that’s you!) amplify their impact online, without the hard sell.

This is the exact SEO strategy I used to 4x traffic and 3x clicks on my website — in just 3 months.

And it’s the same SEO starter guide I use with my 1:1 clients. Time and time again, I’ve seen this work.

But so many SEO guides are vague, confusing or missing key steps. I truly believe ethical business owners deserve to know exactly how to do SEO for a website step-by step — that’s why I created this guide.

This DIY SEO guide is perfect for you if:

  • You’re a small business owner, freelancer or solopreneur who wants to get found online without constantly being on socials, paying for ads or outsourcing everything.

  • You’re a marketer or VA looking to sharpen your SEO skills and offer more value to your clients.

  • You’re a web designer or developer who wants to hand over websites that are built to perform in search, not just look good.

  • You’re working with an SEO consultant and want to better understand what they’re doing so you can make confident decisions and ask the right questions.

  • You’ve tried to DIY your SEO before but got stuck in jargon and conflicting advice, and just want a clear, doable plan.

But the guide is definitely not:

  • Full of vague “just write more clearly” type of statements that you have NFI how to action.

  • A done-for-you solution – you’ll need to put in a bit of time and effort to action the strategy, but you’ll know exactly what to do and when.

  • A magic bullet — SEO takes time to gather speed, but the work you put in now will help your website get found for months and even years to come.

  • Based on trends or hacks — it’s a sustainable, long-term approach grounded in strategy, not shortcuts.

  • Only for tech experts — this is made for everyday business owners and people who want practical, real-world guidance you can actually follow.

A graphic showing lots of different pages from the bundled SEO starter guide and workbook

Buy now ~ DIY SEO for Small Business

Get instant access to your 28-page guide and fillable workbook.

Original price was: $119.00.Current price is: $70.21. ‎+GST

41% Off

✱ Before purchasing, please read my refund policy.

★★★★★

“I’ve been able to immediately integrate some basic concepts when making tweaks to my website and I’m seeing an increase in traffic – exciting! The biggest thing is that people weren’t really finding my blogs before, and now they are. This was directly after I implemented changes from the DIY SEO guidebook.”

Photographer Marcella Larson-BanksMarcella Larson-Banks, Sunday Muse Studio — photographer, Albury Wodonga, New South Wales

SEO optimisation guide FAQs

SEO optimisation can feel technical, overwhelming and possibly even manipulative. But when you strip away the jargon and layer in strong ethics, SEO is simply about helping the right people find you, at the right time, through search engines such as Google.

This includes choosing the right keywords, structuring your content clearly, and making behind-the-scenes updates (like page titles and alt text) so search engines understand what your page is about. My DIY SEO for Small Business guide walks you through exactly how to do each of these elements.

Yes — and this guide shows you how. You don’t need to be techy or hire an agency. With the right tools, strategy and support, small business owners can get real results from SEO.

Not at all. While tools like ChatGPT and Google’s AI Overviews are changing how people search, traditional SEO is still essential. Most people still turn to Google to find products, services, and answers — and those search results are still pulled from well-optimised websites. Additionally, most results shown in AI tools come from well-optimised websites.

Strong on-page SEO and useful, human-first content help your business stay visible, not just in Google search results, but also in AI-generated summaries and answers.

I recommend you start by choosing one single page of your website to focus on. This way, you can learn the process and see results without needing to overhaul your whole site at once.

Follow the steps in my guide and workbook to identify the right keywords, make simple on-page updates, and track your progress over time. Then, you can repeat the same approach across your other important webpages.

When you’re just getting started, it’s best to set aside roughly four hours to work through the full SEO process. You can do it in one focused sitting or spread it over a few sessions. And, happily, it gets faster and easier every time you do it.

While SEO isn’t a quick fix (it can take three to six months to see results), it is long-lasting. Unlike social media, which disappears quickly, SEO keeps working quietly in the background — a renewable resource that helps your website attract aligned visitors for months or even years to come.

That’s totally fine. This guide is written in plain English, with visual examples and practical tasks. You’ll only need basic computer skills — and you can go at your own pace.

If your ideal clients are using Google and other search engines, including AI (hint: they definitely would be!), then yes, SEO can help them find you — and this DIY guide teaches you how. Results aren’t instant, but when done well, SEO keeps working long after you hit publish, without needing to post constantly on social media or run paid ads.

All purchases made on my website are non-refundable. My digital products are delivered instantly and designed to offer immediate value, which is why I don’t offer refunds for change of mind.

I encourage you to take a moment to pause before purchasing, carefully read through all the information I have provided and ensure this is the right fit for you. If you have any questions, you can email me at hello@korenhelbig.com before purchasing.

Ready to buy this SEO starter guide?