Hey, I'm Koren Helbig — your go-to for marketing that actually feels good
I help purpose-led businesses grow online with strategic, ethical marketing that gets results without selling your soul.
Kor…what? Here’s how to say my name:
Kor…what? Here’s how to say my name:
My offerings
Ethical marketing for businesses that do good
Forget all the hustling and hard sell. This is marketing with a permaculture twist: gentle on your nervous system, kind to customers and mindful of the environment. Let’s amplify your impact online with strategies that feel natural, not pushy – across websites, SEO, social media, email and more.
Sustainability journalism for the ABC and The Guardian
For 20+ years I’ve worked as a professional journalist, writing for major media in Australia, the US and Europe. So yep, my storytelling skills are very finely honed. I currently write regular sustainability columns for two national Australian publications: the ABC and The Guardian.
Practical ideas for permaculture living in the city
Want to learn how to apply permaculture in your small city garden — and elsewhere in your business, work and life, too? Created in 2012, my urban permaculture blog (and Instagram) explores what’s possible when we city folk embrace more regenerative, connective and calm lifestyles.
Want to grow your business without sacrificing your values?
Purpose-driven small business owners often feel overwhelmed, unsure and scattered in their marketing.
Sound familiar? Perhaps in your quest to build your business, you’ve followed the advice of well-known coaches and experts, while noticing their in-your-face marketing tactics just don’t sit right or feel good. Yuck.
I help uncover clarity and calm with simple, ethical marketing strategies that feel as values-aligned as the work you do. 🙌
This tried-and-tested approach means you can reach the right people and grow sustainably, without pushing or burning out.
Things I love
Sustainability
Learning to tread ever more lightly on our planet — and inspiring others to do the same.
Ethical business
Helping kind-hearted people doing good thrive by getting their message out to the world.
Permaculture
Growing organic food and infusing permie principles into every area of life and business.
The ‘freeconomy’
Thrifting, swapping, foraging, skill sharing — anything that steps beyond the monetary economy.
“A thing is right when it tends to preserve integrity, stability and beauty.”
— Aldo Leopold, A Sand Country
About Koren Helbig
I do marketing a bit differently — mainly because the usual ‘hustle and hard sell’ culture feels completely gross to me. I don’t want that for me as a customer, nor for you as a business owner.
During two decades working in communications, I’ve developed a unique ‘permaculture-infused’ approach to ethical marketing, specifically tailored for small business owners who lead with heart.
I looooove helping good folk communicate to make a positive difference — and a profit. Maybe that’s something you need, too?
★★★★★
“I’ve noticed an increase in enquiries thanks to Koren’s clever recommendations. I couldn’t recommend her more highly.”
★★★★★
“Koren has great psychological insights around effective communication … she unlocked so many digital opportunities for us.”
★★★★★
“I looooved working with Koren. I felt respected and valued in the process, and I was given the confidence I so desperately needed.”
