Hey, I'm Koren Helbig
I wear multiple fun career hats — I’m a permaculture practitioner, journalist and digital marketer helping purpose-led businesses thrive in Australia and worldwide.
Kor…what? Here’s how to say my name:
Kor…what? Here’s how to say my name:
My offerings
Digital marketing for people, planet and profit
Forget all the hustling and hard sell. This is digital marketing with a permaculture twist: gentle on your nervous system, kind to customers and mindful of the environment. Let’s amplify your impact online with strategies that feel natural, not pushy – across websites, SEO, social media, email and more.
Sustainability journalism for the ABC and The Guardian
For 20+ years I’ve worked as a professional journalist, writing for major media in Australia, the US and Europe. So yep, my storytelling skills are very finely honed. I currently write regular sustainability columns for two national Australian publications: the ABC and The Guardian.
Practical ideas for permaculture living in the city
Want to learn how to apply permaculture in your small city garden — and elsewhere in your life, too? Created in 2012, my urban permaculture blog (and Instagram) explores what’s possible when we city folk embrace more regenerative, connective and calm lifestyles.
Things I love
Sustainability
Learning to tread ever more lightly on our planet — and inspiring others to do the same.
Ethical business
Helping kind-hearted people doing good thrive by getting their message out to the world.
Permaculture
Growing organic food and infusing permie principles into every area of life and business.
The ‘freeconomy’
Thrifting, swapping, foraging, skill sharing — anything that steps beyond the monetary economy.
“A thing is right when it tends to preserve integrity, stability and beauty.”
— Aldo Leopold, A Sand Country
