A copywriting and photography package helped premium Adelaide Hills producer CRFT Wines tell the stories of their incredible growers across multiple digital platforms.

This emerging non-profit was ready to launch – I guided the overall communications strategy, including website upgrades, member opt-in gifts, social media strategy, Google Analytics reports + more.

A digital refresh to make this Adelaide urban farm easier to find online, merge two confusing brands into one and tell the farm’s unique story compellingly – but simply – through beautiful photos and words.