Major website redesign & brand messaging update for Aussie permaculture farm

CLIENT

Village Dreaming Permaculture Farm & Orto Cooking School

WORK COMPLETED

Brand key messaging
Sales & offerings strategy
Major website rebuild
Mini brand style guide
Website copywriting
Blog-to-email automation

Mara came to me with almost two decades of experience in sustainability and permaculture education, […]

This emerging non-profit was ready to launch – I guided the overall communications strategy, including website upgrades, member opt-in gifts, social media strategy, Google Analytics reports + more.

A digital refresh to make this Adelaide urban farm easier to find online, merge two confusing brands into one and tell the farm’s unique story compellingly – but simply – through beautiful photos and words.

Website refresh & seasonal email newsletters for Adelaide Hills winery  

CLIENT

Whisson Lake

WORK COMPLETED

Key messaging
Mini brand style guide
Website refresh
Mailchimp optimisation
Email templates
Quarterly newsletter writing & design
Photography
Interviewing & storytelling

Based in South Australia’s Adelaide Hills, Whisson Lake is dedicated wholly and solely to producing […]