Project Description

Fairlings online store

Fairlings website

Fairlings is an Australian online store making ethical living easier by stocking just one brand of each truly natural product – the best available based on rigorous research.

Working with founders Maša and Michael Ofei, I helped:

  • Create a media release and provide relevant media contacts to announce the store launch.
  • Hone the website tagline, “what we do” wording and social media branding.
  • Write and edit compelling and original brand stories based on interviews completed by the Fairlings team.
“Koren has been instrumental in helping us tell the story of the brands we work with. Not only do our customers appreciate the quality of these articles, but our suppliers do to. More recently, Koren has been helping us write copy for our website and social media channels and we plan to increase the scope of the work.

“Working with Koren is effortless. She’s responsive, a great listener and always clarifies before starting a job. On top of all of that, she’s a super talented writer!

“Even though she’s a freelancer, we very much feel like she’s part of our team.”

Michael Ofei, Fairlings