Fairlings is an Australian online store making ethical living easier by stocking just one brand of each truly natural product – the best available based on rigorous research.
Working with founders Maša and Michael Ofei, I helped:
- Create a media release and provide relevant media contacts to announce the store launch.
- Hone the website tagline, “what we do” wording and social media branding.
- Write and edit compelling and original brand stories based on interviews completed by the Fairlings team.